{"id":2085,"date":"2026-04-15T14:04:22","date_gmt":"2026-04-15T12:04:22","guid":{"rendered":"https:\/\/testkunde-webo.de\/project\/marketing-strategy-for-the-logistics-region-of-southern-saxony-anhalt\/"},"modified":"2026-05-06T23:13:09","modified_gmt":"2026-05-06T21:13:09","slug":"marketing-strategy-for-the-logistics-region-of-southern-saxony-anhalt","status":"publish","type":"project","link":"https:\/\/ahp-solutions.de\/en\/project\/marketing-strategy-for-the-logistics-region-of-southern-saxony-anhalt\/","title":{"rendered":"Marketing Strategy for the Logistics Region of Southern Saxony-Anhalt"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_post_title title=&#8221;off&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;250px&#8221; max_width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_post_title][et_pb_post_title title=&#8221;off&#8221; featured_image=&#8221;on&#8221; image_height=&#8221;250px&#8221; image_max_height=&#8221;250px&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;|600|||||||&#8221; width=&#8221;250px&#8221; max_width=&#8221;250px&#8221; title_font_size_tablet=&#8221;&#8221; title_font_size_phone=&#8221;19px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_post_title][et_pb_post_title _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;|600|||||||&#8221; title_font_size_tablet=&#8221;&#8221; title_font_size_phone=&#8221;19px&#8221; title_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_post_title][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p>Development of a strategy for the Halle logistics region within the framework of a regional budget. Scope of work: environmental and trend analysis, USP and testimonial identification, SWOT analysis, constellation analysis, development of target system, action plan. In the follow-up project: implementation of the strategy.<\/p>\n<p><u>Project duration<\/u>: 2015-2017<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; button_text=&#8221;Back to project references&#8221; _builder_version=&#8221;4.27.6&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#9D0B10&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Development of a strategy for the Halle logistics region within the framework of a regional budget. Scope of work: environmental and trend analysis, USP and testimonial identification, SWOT analysis, constellation analysis, development of target system, action plan. In the follow-up project: implementation of the strategy. 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